Market Research - Acquire and possess in-depth knowledge of our target markets, segments, buyer personas, competitors, and partners via hard-hitting primary and secondary market research. Educate the company on market requirements, trends, and competitor capabilities.
Positioning & Messaging - Use complete independent judgement and discretion to create the story of our products and services. Be best friends with our prospects and customers, identify their challenges, and articulate the value BostonExO's capabilities and solutions bring to them. Develop compelling positioning and differentiation and express it through copy, presentations, programs, and sales & marketing tools.
Packaging & Pricing - Understand customer willingness to pay and competitive pricing strategies. Create the packaging and pricing for our products and services in collaboration with our Business team. Implement pricing, proposal, and contracting procedures with Business and Solutions.
Go-to-Market Strategy - Define and own the go-to-market strategy and tactics for all products and services. Develop integrated marketing plans in collaboration with Business and Solutions. Launch new products and services and generate market lift-off for them.
Sales Enablement - Create and deliver compelling sales programs, tools, and training to Business and partners. Support our sales and marketing efforts as a thought leader and subject matter expert, participating at all phases of the buyer's journey. Deliver educational and inspiring presentations at industry, customer, press, partner, and analyst meetings.
Team Building - Hire top talent and build a marketing team that is the leader in our industry. Train your team to ensure excellence in process, tools, and tactics. Implement and manage effective product marketing routines and communications.
Experience
10+ years marketing experience supporting high value, complex, enterprise sales
5+ years building and leading a high-performing team of individual marketing contributors and/or managers
Track record of leading marketing strategy and programs for multiple products and markets for the same company
Excellent verbal, written, storytelling, and visual communication skills
